Lifestyle Coaching

Avoid the "bro science" and the outdated approaches that have no place in today's fitness space and transform your body and mindset with our evidence-based online fitness coaching systems. Get guidance, accountability, and results that last.

What's included?

  • Meal plan
  • Training plan
  • Cardio regimen 
  • Supplement regimen
  • Check- Ins every 10 days
  • 24/6 text communications 
  • Community where you can get to know the other athletes and learn more about fitness and nutrition

Book A Call Today

Meet Our Coaches

IFBB PRO

Terrence Ruffin

I’m Terrence Ruffin, but you can call me Coach Ruff. I’m an IFBB professional Classic Physique athlete, Airforce veteran, two-time Arnold Classic champion, and two-time silver medalist at Mr. Olympia.

I got my pro card while serving in the military by embracing every aspect of the journey. Struggles and all. I believe that a person’s mental health should be at the forefront of their training regimen to make their fitness journey a positive experience they want to hold onto for life.

I’ve spent the last decade competing in bodybuilding competitions worldwide and expanding my knowledge by completing the ISSA Master Trainer Course, Resistance Training Specialization Course, J3 University, and Precision Nutrition. 

Masters Degree Exercise Science

Alan Murphy

My love for bodybuilding started at the age of 15 when I began lifting. I was always inspired by the physiques of guys in magazines and Greek statues. I lifted for a few years but didn’t start competing until my enlistment in the U.S. Army. I was 21 when I did my first show in the Classic Physique division (during the first year it was introduced). After stepping on stage, I was addicted. Unfortunately, my love for bodybuilding far outweighed my love for military life, so I decided to get out (honorably) after my 4-year enlistment. From there I went to school and graduated with my bachelors and master’s degrees in Exercise Science and Nutrition from the University of Tampa. Since I first stepped on stage, I have competed in 4 shows , all in the Classic Physique division.